Figure 8. Engineering Diagnostic Analytics
As Vit Tall LLC Decision Engineers like to explain, Diagnostic Analytics is a form of advanced analytics that examines data or content to answer the question, "‘"why did it happen?” In essence, Diagnostic Analytics endeavors to answer the question, “Why.” Why did this happen? Why did this specific data turn out that way? Why did we get these kinds of results? Ideally, these can be answered through a comprehensive Diagnostic Analytics process.
The functions of Diagnostic Analytics can be boiled down into three specific categories: Identify Anomalies, Discovery, and Determine Causal Relationships.
First and foremost, Identify Anomalies means to establish areas or factors that require further study because they raise questions that can’t be answered by the available data. For instance, the Diagnostic Analytics team of a small retail company could put forward anomaly identification questions, such as why sales increased in New York when the marketing strategy didn’t change at all or why traffic to a digital storefront suddenly dropped without explanation.
Figure 9. Diagnostic Analytics: Identify Anomalies
On the other hand, Discovery involves identifying data sources that would help explain the anomalies that had been previously established. Oftentimes, analysts are required to look beyond the existing data sets, determining patterns and points that would allow them to discern evidence-based causal correlations.
Figure 10. Diagnostic Analytics: Identifying Data Sources to Help Explain Anomalies
Lastly, Determining Causal Relationships requires analyzing events and causes that might have resulted from the identified anomalies. For the example of a small retail company, analysts may have uncovered that a huge conference had taken place in New York that week, which was many people suddenly purchased clothes from the retail location. They could have also discovered that a competitor had recently launched their own e-commerce site, which could explain the sudden drop in web traffic for the digital storefront.
Figure 11. Diagnostic Analytics: Determining Causal Relationships
These root causes may seem quite insignificant; however, their impact on a business can be massive. Countless organizations have failed because they were unable to identify the root causes of the issues that they ran into, which meant that they could not immediately rectify them. Vit Tall LLC Decision Engineers can help identify root causes.